How does Quora make money

How does Quora make money?

Quora currently monetizes through advertising.
Read more at
Is Quora profitable? "No", says
Marc Bodnick
, and he should know.
But I can't help myself going to the other end of the scale.
Yes.
Profit comes about when you have income, and you have costs, then you subtract one from the other.
A venture is called "profitable" when the figure is positive.
Quora has only had costs, and no income.
This gives a negative profit figure, which is why Marc tells us there's no profit.
But hang on.
We forgot one thing.
Enter stage left, the heroes of the story.
.
.
Assets!

Assets are things that consist of money or can be exchanged for money, and every company has some of them – even Quora!
Quora has a brand which has value.
It has a .
com with 3.
8 million visits a day.
It has a ton of information (Intellectual Property) that has value.
All of these things have value, therefore are Assets, and I would have thought they more than compensate for Quora's costs.
So now we have profit, right?
Ah, no.
What's that sound?
Smoke and trapdoors reveal the villain.
.
.
Liquidity!

Booh! Just when we thought the hero had saved the day and our Maiden in Distress (sorry Marc, that's you for the purposes of this analogy!) had been rescued and lived happily ever after, along comes the Villain with a curve ball we didn't see coming.
Assets have to be Liquid to turn up on the balance sheet!
Huh?
Even though Quora has assets (things with value), that value is only worth as much as people are willing to pay for it.
In other words, we need to value it and shift it.
If an asset can't be easily and quickly turned into money, it's not Liquid, and therefore can't show up in our profit equation.
These assets are called Fixed assets.
The fixed asset is like the rich old auntie in every Charles Dickens (author) story that doesn't release her riches until the very last page!
More booh!
But that's not all bad.
While Quora might not be profitable, it might still be Valuable.
Value is a measure of the total assets (liquid and fixed) against Liabilities (money we spent or owe).
Therefore Quora is extremely valuable as eventually it could be sold for far more money than anyone invested in it!
Hoorah!
So there is a happy ending.
People are leaving their seats and heading home.
But there's an epilogue.
Stick around for this won't you? There's a big secret even our Maiden might not have fully appreciated.
Quora members are liquid assets.
Shhhh.
(Image Credits: Batman and Robin – Public domain; Villain – J.
J.
at the English Language WikiPedia; The End, From Animal Tales, by Feodor Rojankovsky, 1944.
)

A Wikipedia model where your questions actually get answered.
Quora business model is distinguished and is designed to stay in the market for very long.
Founded in 2009 by two former Facebook employees, Adam D’Angelo and Charlie Cheever, Quora is a question and answer portal where the content (questions, answers and edits) is created by the users themselves.
Nevertheless, Quora revenue model is just a basic revenue through advertisements model which delivers ads to the users which are relevant to them.
With an estimated valuation of 13,304,529
Quora revenue model in the beginning
Started in 2009, Quora initially had no revenue earning source and actually survived on the venture capital it raised in the 4 rounds of fundings.
Nevertheless, its valuation kept on increasing and Quora was valued at around $1.
8 billion after its 13,304,529.

Since its inception, Quora has had four rounds of funding totaling $226 million.
This has afforded them with more-than-sufficient liquidity to fuel their operations, as they further develop the product and monetization strategy.
Source:
In 2017, after extensive development, acquiring 200+ million users and all the aforementioned funding, Quora finally launched its advertising business model.
I imagine the first year of trying to generate revenue is always slow going for any company, but they have nowhere to go but up from here.
https://www.
quora.
com/business

I hate to come across like a wet blanket, but.
.
.
but.
.
.
WTF?
Quora is a billion dollar, for profit business, funded with over $150 million dollars by investors who know *exactly* how they are going to monetize the site.
Does anyone for one nanosecond think that the entire Quora team is sitting around in sandals and beads creating this platform with no thought to monetizing it? And that, uh, maybe they should just get around to putting an ad in the Merc to find someone to help them figure it out? Really?!?
Just because they haven't started to monetize yet, and just because they haven't told you what their long term plans are, does not mean that they don't have any! Quora is building a highly, highly monetizable database—already the 140th most popular site on the entire web—that will eventually generate a bazillion dollars in revenue by running contextual advertising against the answers.
And this could, in theory, be done with zero impact on the existing user base, by simply running ads on the non-logged-in site to the 542,423,198 people who are searching for the answer to "How can an Indian get a Caucasian girlfriend?", even ignoring the long tail folks who would really like to know Why are there crushed stones alongside rail tracks?
I do understand that most 'real' people have only a hazy sense of business and economics, but the fact that a non-trivial number of questioners seem to think that "making money" has never occurred to anyone at Quora is such a mind-boggling thought that I'm having trouble processing it.
.
.

The original question I answered was "What is the main income of social networks like Quora?", so.
.
.
There are two main business models for a social network.
Advertising (Facebook, Twitter) and freemium (Linkedin).
Advertising is the most effective way for a social network, because you know, without members, your social network can't be social, and people aren't willing to pay to access a social network if they aren't get anything in return in most circumstances.

They invested in Quora because they think it will either make money(1) in the future or it will get acquired by a larger company(2), maybe both.
Option 1 : Let's presume that Quora makes $100M a year, so if a company invested in Quora $10M for 25% of the company in the past (it may include only shares, revenue or both, but we don't know the actual deal), it can get $25M a year from the total revenue, which is great for both parties.
Option 2 : Let's presume that Quora gets acquired by a larger company for $5B.
In that case, investors can get much more than they gave in the first place.
Since I don't know what Quora's plans are, that's the only comment I can make for now.

Credit to David S.
Rose for this answer elsewhere.
How does Quora make money?

How does Quora make money?

Quora currently monetizes through advertising.
Read more at
Is Quora profitable? "No", says
Marc Bodnick
, and he should know.
But I can't help myself going to the other end of the scale.
Yes.
Profit comes about when you have income, and you have costs, then you subtract one from the other.
A venture is called "profitable" when the figure is positive.
Quora has only had costs, and no income.
This gives a negative profit figure, which is why Marc tells us there's no profit.
But hang on.
We forgot one thing.
Enter stage left, the heroes of the story.
.
.
Assets!

Assets are things that consist of money or can be exchanged for money, and every company has some of them – even Quora!
Quora has a brand which has value.
It has a .
com with 3.
8 million visits a day.
It has a ton of information (Intellectual Property) that has value.
All of these things have value, therefore are Assets, and I would have thought they more than compensate for Quora's costs.
So now we have profit, right?
Ah, no.
What's that sound?
Smoke and trapdoors reveal the villain.
.
.
Liquidity!

Booh! Just when we thought the hero had saved the day and our Maiden in Distress (sorry Marc, that's you for the purposes of this analogy!) had been rescued and lived happily ever after, along comes the Villain with a curve ball we didn't see coming.
Assets have to be Liquid to turn up on the balance sheet!
Huh?
Even though Quora has assets (things with value), that value is only worth as much as people are willing to pay for it.
In other words, we need to value it and shift it.
If an asset can't be easily and quickly turned into money, it's not Liquid, and therefore can't show up in our profit equation.
These assets are called Fixed assets.
The fixed asset is like the rich old auntie in every Charles Dickens (author) story that doesn't release her riches until the very last page!
More booh!
But that's not all bad.
While Quora might not be profitable, it might still be Valuable.
Value is a measure of the total assets (liquid and fixed) against Liabilities (money we spent or owe).
Therefore Quora is extremely valuable as eventually it could be sold for far more money than anyone invested in it!
Hoorah!
So there is a happy ending.
People are leaving their seats and heading home.
But there's an epilogue.
Stick around for this won't you? There's a big secret even our Maiden might not have fully appreciated.
Quora members are liquid assets.
Shhhh.
(Image Credits: Batman and Robin – Public domain; Villain – J.
J.
at the English Language WikiPedia; The End, From Animal Tales, by Feodor Rojankovsky, 1944.
)

A Wikipedia model where your questions actually get answered.
Quora business model is distinguished and is designed to stay in the market for very long.
Founded in 2009 by two former Facebook employees, Adam D’Angelo and Charlie Cheever, Quora is a question and answer portal where the content (questions, answers and edits) is created by the users themselves.
Nevertheless, Quora revenue model is just a basic revenue through advertisements model which delivers ads to the users which are relevant to them.
With an estimated valuation of 13,304,529
Quora revenue model in the beginning
Started in 2009, Quora initially had no revenue earning source and actually survived on the venture capital it raised in the 4 rounds of fundings.
Nevertheless, its valuation kept on increasing and Quora was valued at around $1.
8 billion after its 13,304,529.

Since its inception, Quora has had four rounds of funding totaling $226 million.
This has afforded them with more-than-sufficient liquidity to fuel their operations, as they further develop the product and monetization strategy.
Source:
In 2017, after extensive development, acquiring 200+ million users and all the aforementioned funding, Quora finally launched its advertising business model.
I imagine the first year of trying to generate revenue is always slow going for any company, but they have nowhere to go but up from here.
https://www.
quora.
com/business

I hate to come across like a wet blanket, but.
.
.
but.
.
.
WTF?
Quora is a billion dollar, for profit business, funded with over $150 million dollars by investors who know *exactly* how they are going to monetize the site.
Does anyone for one nanosecond think that the entire Quora team is sitting around in sandals and beads creating this platform with no thought to monetizing it? And that, uh, maybe they should just get around to putting an ad in the Merc to find someone to help them figure it out? Really?!?
Just because they haven't started to monetize yet, and just because they haven't told you what their long term plans are, does not mean that they don't have any! Quora is building a highly, highly monetizable database—already the 140th most popular site on the entire web—that will eventually generate a bazillion dollars in revenue by running contextual advertising against the answers.
And this could, in theory, be done with zero impact on the existing user base, by simply running ads on the non-logged-in site to the 542,423,198 people who are searching for the answer to "How can an Indian get a Caucasian girlfriend?", even ignoring the long tail folks who would really like to know Why are there crushed stones alongside rail tracks?
I do understand that most 'real' people have only a hazy sense of business and economics, but the fact that a non-trivial number of questioners seem to think that "making money" has never occurred to anyone at Quora is such a mind-boggling thought that I'm having trouble processing it.
.
.

The original question I answered was "What is the main income of social networks like Quora?", so.
.
.
There are two main business models for a social network.
Advertising (Facebook, Twitter) and freemium (Linkedin).
Advertising is the most effective way for a social network, because you know, without members, your social network can't be social, and people aren't willing to pay to access a social network if they aren't get anything in return in most circumstances.

They invested in Quora because they think it will either make money(1) in the future or it will get acquired by a larger company(2), maybe both.
Option 1 : Let's presume that Quora makes $100M a year, so if a company invested in Quora $10M for 25% of the company in the past (it may include only shares, revenue or both, but we don't know the actual deal), it can get $25M a year from the total revenue, which is great for both parties.
Option 2 : Let's presume that Quora gets acquired by a larger company for $5B.
In that case, investors can get much more than they gave in the first place.
Since I don't know what Quora's plans are, that's the only comment I can make for now.

Credit to David S.
Rose for this answer elsewhere.
How does Quora make money?

How they make money? Other-Peoples-Content.
Lets say, I am writing here for 10 hours a week (40 hours a month), and my hourly rate is 100 US Dollars.
Then they are theoretically getting 4′000 US Dollar a month in free content.
Now multiply this value by 100′000′000 Users (one hundred million users) per month, then you get 400′000′000′000.
That’s 400 Billion US Dollar in free content every month.
(Photo: How can an Indian get a Caucasian girlfriend?”, then we could take half of that hourly rate (50 US Dollars) then it would be still 200 Billion US Dollar in free content for Quora a month.
That is 2′400 Billion US Dollar per year.
So anyone wants to tell me, that they will not be able to get a fraction of that amount from some sort of income (like advertisement)?

Quora raised whooping $141 Million in funding till date, from which the company is running.
"
Sources:
Either way, neither of these options really make sense for Quora just yet, which still has a relatively small amount of users (anywhere from 8-20M).
So, they'll probably have to continue to grow, and continue to accumulate more questions and answers.
To keep content quality high, Quora will have to focus on deeper (not broader) market penetration and perhaps move into new markets (Europe, Asia).
There is a good article in TechCrunch published in April, 2014 that says a lot of the same things.
I'll post the relevant parts below (boldface and headings my own)

Quora is a billion dollar social media startup, funded with over $160 million in venture capital.
The rapidly growing crowdsourced Q&A platform is reliant on a strong community which provides questions, responses, and up and down votes to create, edit and organize the growing platform.
Active users include celebrities, CEOs, and other high profile figures.
Surprisingly, Quora has no current revenue model; however, going forward, it will change its business in a few ways so that investors can get liquidity on their investment.
The Development of Quora
Based out of Palo-Alto, Quora was launched in 2009.
The development stage of Quora’s platform took about nine months, later gaining traction as employees invited friends (who in turn invited friends of friends) to join the site.
In 2014, Quora joined the Y Combinator startup accelerator batch.
The Q&A platform has raised a total of $141 million in three funding rounds from 11 investors.
Investors include Peter Thiel, Benchmark, Tiger Global Management, Keith Rabois, and others.
Quora has reported fast growth in recent months— the company announced 80 million unique monthly visitors in January of 2016.
As of March 2016, the site announced it had reached 100 million unique monthly visitors, an increase of 22% in under two months.
The success is due largely in part to Quora's elegant user interface, its initial base of intelligent and committed users and effectiveness in highlighting the most useful and interesting content personalized to individual users.
The Vision
Launched by founders Adam D’Angelo and Charlie Cheever, the creators of Quora are on a mission to “share and grow the world’s knowledge.
” The social venture's website states, “A vast amount of the knowledge that would be valuable to many people is currently only available to a few – either locked in people’s heads or only accessible to select groups.
We want to connect the people who have the knowledge to the people who need it, to bring together people with different perspectives so that they can understand each other better, and to empower everyone to share their knowledge for the benefit of the rest of the world.
” (For more on social entrepreneurship, read: 10 Fastest Growing Social Ventures in 2016.
)
Quora democratizes knowledge on a platform accessible to all, from your little brother to Mark Cuban and Ashton Kutcher.
The crowdsourced Q&A platform is run entirely by the user community.
Users post questions such as “Could two smart computer science Ph.
D.
students create a search engine that unseats Google?” The users can then follow questions or types of questions and offer their response when they wish.
The Quora community then gives answers up or down votes, like popular social platform, Reddit.
The answers with the most upvotes are highlighted and viewed the most.
Acquisition of Parlio
Quora recently announced plans to acquire political discussion platform, Parlio.
The deal marks Quora's first acquisition to date.
Founded in 2014 with $1.
68 million in seed funding by Wael Ghonim, famous political activist via social media during the Arab Spring, Parlio began to help readers avoid and identify bias in the media.
The acquisition of Parlio will help Quora continue to focus on generating quality conversations with experts and a community of enthusiastic learners.
How Quora Makes Money
For seven years Quora has been riding the back of very high capital investments.
Now, Quora is finally preparing to formulate a revenue generating business model, presumably through advertising.
Venture capitalists hope to now get some liquidity on their investment now that Quora has reached over 100 million unique visitors a month.
The Bottom Line
The heart of Quora is questions — questions that spark interest, questions that have the power to change the world or a particular user’s life.
The success of Quora can be attributed to its strong and educated user community, its elegant user interface and advanced processes for highlighting the best responses to directly benefit its community.
Ultimately, Quora has gained impressive traction, so much that it's likely the social startup will begin implementing strategies for revenue creation so that investors can recover their investment.
From Barack Obama's first-hand take on the Iran Deal to scientists perspective on global warming, Quora’s the new hotspot for global knowledge.
(Also, see: 5 Up and Coming Social Media Startups.
)
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